Measuring the performance of your external marketing efforts is now easier with Urchin Tracking Module (UTM) information available on the lead’s profile.
You’re able to see the source, campaign name and other basic details that can tell you more about how your lead reached your online form, helping you make more data based decisions on future campaigns.
You can create UTM codes for campaigns on a variety of third party websites like Google Analytics Campaign URL Builder, UTMTagBuilder.com and UTMBuilder.net and more.
